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Cascara Brand Refresh

Cascara Creatives was undergoing a branding change into a more boutique style. The new direction aims to deliver a more professional, sleek branding; steering away colour pastel pale colours, while maintaining a sense of playfulness. 

The Challenge

How can we maintain the current brand equity while changing the overall direction?

The Solution

We looked at all the brand touch point critically. We found that the projects Cascara worked on was versatile and different. So we’ve come up with a versatile word mark that acts as a stage to present Cascara’s project. We also narrowed the colours down to allow Cascara’s work to shine through. Selecting a monotone neutral colour scheme, we provided a plain canvas to present the work.