Essentia is a holding company based in Vancouver. It possesses a variety of child companies in different sectors ranging from B2B, e-commerce, technology, and design. At the forefront of its kind, this brand is looking to show professionalism and unity.
Essentia Holdings Inc.
Brand Identity/ Website
Logo/ Color Palette/ Illustrations/ Business Cards/ Stationary System
How can the brand maintain the look and feel of a financial institution and stay away from the conventional perception of dry and corporate?
A set of Illustration was used to complement the geometric shapes largely used in the graphics. The friendly illustrations balances the professional layout. We used simple geometry as the basis of all design, using different groupings and arrangements to create variety and break through the mold of traditional and not-so-interesting.
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