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Fitting Mark

Online design service looking to fill the design needs of small businesses and start-ups. The client was looking for a color identity that could encompass the vast services they provided. We created a brand that is approachable and friendly combining the puddle-like shapes in different colour opacities. 


FittingMark Creatives


Vancouver, BC




Brand Identity/ Website


Logo/ Color Palette/ Illustrations/ Business Cards/ Stationary System


The Challenge

How can we associate their extensive services and business model with an appropriate colour palette?

The Solution

A set of Illustration was used to complement the geometric shapes largely used in the graphics.  The friendly illustrations balances the professional layout. We used simple geometry as the basis of all design, using different groupings and arrangements to create variety and break through the mold of traditional and not-so-interesting.

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