Hua Yee is an educational performing arts and drama program for young children. Their goal is to develop young professionals’ Chinese language and public speaking through fun and engaging activities.
Brand Identity/ Website
Logo/ Color Palette/ Illustrations/ Business Cards/ Stationary System
How can we develop a brand that encompasses fun, children-oriented, performing arts at first glance?
Creative brainstorming session includes looking at over visual representation of performing arts. We narrowed it down to 3 concepts: including sound, performance, and body. After rigorous concept development, we presented 3 direction. The logo that stood out was the perfect combination of artful and playful. Inspired by the traditional elegance of Chinese art history, this logo takes on the contemporary look while demonstrating playfulness. Later applied on to a series of branding collateral.
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