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HuaYee Education

Hua Yee is an educational performing arts and drama program for young children. Their goal is to develop young professionals’ Chinese language and public speaking through fun and engaging activities. 


HuaYee Education


Vancouver, BC




Brand Identity/ Website


Logo/ Color Palette/ Illustrations/ Business Cards/ Stationary System


Coming Soon

The Challenge

How can we develop a brand that encompasses fun, children-oriented, performing arts at first glance?

The Solution

Creative brainstorming session includes looking at over visual representation of performing arts. We narrowed it down to 3 concepts: including sound, performance, and body. After rigorous concept development, we presented 3 direction. The logo that stood out was the perfect combination of artful and playful. Inspired by the traditional elegance of Chinese art history, this logo takes on the contemporary look while demonstrating playfulness. Later applied on to a series of branding collateral.

Schedule a free consultation

Let us work together towards the next step.