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Joli Moon

An affordable fashion jewelry ecommerce brand created for 18–24 years old young women who are looking for versatility and quality. We took on the project so the founder could focus on sourcing products. We created a brand that celebrates femininity and delicacy by using warm tones and soft colours that extends to its photography style.


Joli Moon


Vancouver, BC


E-Commerce/ Jewelry


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The Challenge

How to create consistent overall branding when the brand offers over 300 styles of product suitable for different occasions?

The Result

Joli Moon has reached more than 150k accounts around the globe generating more than 150K in sales in the last 12 months. The founders were really happy to be able to focus on sourcing quality products while not having to worry about design or marketing.

The Solution

We created a system of warm, muted colours and floral patterns that is consistently used throughout its brand collaterals. We aim to bridge the look and feel on the website to other touch points. 

For example, the navy and light pink duo on the website occurs repeatedly on its jewelry boxes and other marketing collaterals to create a cohesive brand image. Typography-wise, a simple sans serif with a hint of cursive typeface is used for its logo while the website banner ads have touches of floral element. The same use of type and floral elements could also be seen in product photography as well.

Schedule a free consultation and tell us about what you have in mind

Your brand is on the right track. Let us work together towards the next step. Talk soon.