Given the young target market, we selected instagram as the main advertising funnel. We used strong colours, unique graphics, and clever copy to stand out from the visual noise of their instagram feed. The strategy was a success! Unclench’s CPM (Cost per Thousand View) was lower than $3, which is below the industry average of $10. We also reach 1M accounts on instagram every week and generated more than $10,000 in revenue last month.